How To Grow Your Instagram Account | Misspap


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Ever wanted to know how our fave blogging baes and celeb babes grow their instagram? Fashion, lifestyle and travel blogger Beth Norton is here to show you how it’s done.

If you have a spare 10 minutes, the likelihood is you’ll find yourself opening Instagram and having a quick scroll through the latest posts in your feed.

Need style inspiration? Look at the profiles of bloggers, models and celebrities. Unsure of what to cook for dinner? Check out the health gurus, nutritionists or the infinite number of food-specific accounts (designed purely to make you dribble). Instagram is the one-stop-shop for all things pretty and inspiring. But what about your own profile?

Though my Instagram changes and develops with my style and experiences, there are a few things I’ve learned to help you really establish your identity on the much-loved app.

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Consistency

Consistency is key. If you’re not posting regularly, you’re not engaging with your followers or the community you’ve created. I like to make sure I post at least once a day, even when I’m really busy. A good day will see two or three posts but I would never encourage posting for the sake of it. Though it’s important to be active, you need your content to be valuable too!


Photo Composition

Unless your account is flatlay-specific, try to vary the composition of your photos. Play around with angles, heights and distances from the subject in the image, whether it’s you or an inanimate object. Some cameras have a handy flip screen to make this easier; I absolutely love the Olympus PEN E-PL7 – I use it for all of my photos!


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Engagement

This is a big one, especially now that Instagram is changing. Interact with your followers – reply to their comments, check out their profiles and like/comment on other posts. By exploring new pages and accounts, you’re exposing yourself to a new audience and might even gain a few followers from it. Instagram is a community, so immerse yourself in it and get to know its users.


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Themes

I have mixed opinions about themed accounts. There is no doubt that they can look polished, clean and very visually appealing. But be careful - you don’t want all of your photos to look the same. What you do want is for them to be individual to you, so that people can instantly recognise one of your posts in their feed.

If you’re a big fan of the FWIS (from where I stand) shot, own it and upload one regularly, in different outfits on different days. If you’re Queen of the OOTD snap against a plain wall, upload one of those every few posts. Be creative, experiment and pay attention to the feedback from your followers.


Find Beth on her blog, Twitter and Insta

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